Podcast: Storytelling Lessons from Journalism with Paul Carroll

In this episode of The Snippet Podcast, Matt talks with business strategist and former journalist Paul Carroll about the storytelling lessons he’s learned from the changing face of journalism.


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Paul Carroll has a fascinating career deeply rooted in storytelling. In his 17 years as a reporter and editor for the Wall Street Journal, he was a finalist for the Pulitzer Prize; he has written two business books, most recently Billion-Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years; and he lectures and consults on innovation.

Show Topics

  • What changes has Paul seen in journalism and the role of storytelling over the course of his career?
  • How do the roles of national and local news differ?
  • How has the prevalence of video changed the news industry?
  • Why was self-publishing the right choice for his more recent projects?
  • The lesson Elmore Leonard teaches us about making a story better