10 Simple Truths Smart People Forget
11

Some of the smartest people I know continuously struggle to get ahead because they forget to address a few simple truths that collectively govern our potential to make progress. So here’s a quick reminder:

1. Education and intelligence accomplish nothing without action.

It doesn’t matter if you have a genius IQ and a PhD in Quantum Physics, you can’t change anything or make any sort of real-world progress without taking action. There’s a huge difference between knowing how to do something and actually doing it. Knowledge and intelligence are both useless without action. It’s as simple as that. For some practical guidance on taking action, I highly recommend The Now Habit.

2. Happiness and success are two different things.

I know an extremely savvy businesswoman who made almost a million dollars online last year. Every entrepreneur I know considers her to be wildly successful. But guess what? A few days ago, out of the blue, she told me that she’s depressed. Why? “I’m burnt out and lonely. I just haven’t taken enough time for myself lately,” she said. “Wow!” I thought. “One of the most successful people I know isn’t happy.”

I also know a surfer who surfs almost all day, every day on the beach in front of our condo complex in San Diego. He’s one of the most lighthearted, optimistic guys I’ve ever met – always smiling from ear to ear. But he sleeps in a van he co-owns with another surfer and they both frequently panhandle tourists for money. So while I can’t deny that this man seems happy, I wouldn’t classify his life as a success story.

“What will make me happy?” and “What will make me successful?” are two of the most important questions you can ask yourself. But they are two different questions.

3. Everyone runs their own business.

No matter how you make a living or who you think you work for, you only work for one person, yourself. The big question is: What are you selling, and to whom? Even when you have a full-time, salaried, ‘Corporate America’ position, you are still running your own business. You are selling one unit of your existence (an hour of your life) at a set price (the associated fraction of your salary) to a customer (your employer).

So how can you simultaneously save your time and increase your profit? The answer is slightly different for everyone. But it’s an answer you should be seeking. The 4-Hour Work Week is a good read on this topic.

4. Having too many choices interferes with decision making.

Here in the 21st century where information moves at the speed of light and opportunities for innovation seem endless, we have an abundant array of choices when it comes to designing our lives and careers. But sadly, an abundance of choice often leads to indecision, confusion and inaction.

Several business and marketing studies have shown that the more product choices a consumer is faced with, the less products they typically buy. After all, narrowing down the best product from a pool of three choices is certainly a lot easier than narrowing down the best product from a pool of three hundred choices. If the purchasing decision is tough to make, most people will just give up.

So if you’re selling a product line, keep it simple. And if you’re trying to make a decision about something in your life, don’t waste all your time evaluating every last detail of every possible option. Choose something that you think will work and give it a shot. If it doesn’t work out, choose something else and keep pressing forward.

5. All people possess dimensions of success and dimensions of failure.

This point is somewhat related to point #2 on happiness and success, but it stands strong on its own as well…

Trying to be perfect is a waste of time and energy. Perfection is an illusion.

All people, even our idols, are multidimensional. Powerful business men, polished musicians, bestselling authors, and even our own parents all have dimensions of success and dimensions of failure present in their lives.

Our successful dimensions usually encompass the things we spend the most time doing. We are successful in these dimensions because of our prolonged commitment to them. This is the part of our lives we want others to see – the successful part that holds our life’s work. It’s the notion of putting our best foot forward. It’s the public persona we envision as our personal legacy: “The Successful ABC” or “The Award Winning XYZ.”

But behind whichever polished storyline we publically promote, there lies a multi-dimensional human being with a long list of unprofessed failures. Sometimes this person is a bad husband or wife. Sometimes this person laughs at the expense of others. And sometimes this person merely takes their eyes off the road and rear-ends the car in front of them.

6. Every mistake you make is progress.

Mistakes teach you important lessons. Every time you make one, you’re one step closer to your goal. The only mistake that can truly hurt you is choosing to do nothing simply because you’re too scared to make a mistake.

So don’t hesitate – don’t doubt yourself. In life, it’s rarely about getting a chance; it’s about taking a chance. You’ll never be 100% sure it will work, but you can always be 100% sure doing nothing won’t work. Most of the time you just have to go for it!

And no matter how it turns out, it always ends up just the way it should be. Either you succeed or you learn something. Win-Win. Remember, if you never act, you will never know for sure, and you will be left standing in the same spot forever.

The Final Four

There are four more simple truths smart people often forget that you should know about. Read them on our blog by clicking here.

Chapter 11 of 15