Dave Birckhead

@davebirckhead

http://www.davebirckhead.com

Like you, Dave Birckhead observes how technology shapes business and society. Dave enjoys working with the best and brightest in the digital consulting, marketing analytics and technology fields. Over the course of his career, Dave has partnered with numerous Fortune 500 companies and startups to help bridge the divide between strategy and execution and to bring about solutions that optimize business performance, accelerate innovation and enhance experience.

The Epic Collision of Marketing and Data

  • Price: Free
  • Date: 2014-02-23
  • Categories: Business, Technology, Creative

Data and analytics have the power to transform marketing. However, the path forward for many marketing organizations is unclear and requires a great deal of change, learning and collaboration. This book is written for experienced marketers who seek to understand and take advantage of the new frontier of data-driven marketing. The purpose of the book is to: cut through the clutter and hype surrounding big data and marketing; provide clear, straightforward descriptions; and present ideas and concepts that can immediately be put into practice.