MailChimp

@mailchimp

http://mailchimp.com

MailChimp is the best way to design, send, and share email newsletters. We also distribute hats for cats and small dogs: http://vimeo.com/52256072

Email Marketing Field Guide

  • Price: Free
  • Date: 2014-04-24
  • Categories: Business, Technology, Creative

A comprehensive field guide to email marketing. Topics include: How HTML email works, Designing and coding, Anatomy of a good HTML email newsletter, Avoiding spam filters, Testing and troubleshooting, Email marketing best practices, Measuring performance. You don’t have to be a professional web designer to use this guide, but a little HTML knowledge will help. First, we’ll cover all the basics, like how HTML email works (and why it always seems to break when you try to send it yourself). Then we’ll get into the technical stuff, like how to design and code your HTML email. Finally, we’ll run through email-marketing best practices for list management, deliverability and measuring performance.


MailChimp for IT Professionals

  • Price: Free
  • Date: 2013-11-11
  • Categories: Technology, Business, Education

Lots of info on setting up and successfully managing your own deliverability infrastructure, including tips on: Hosting and hardware, bounce handling, feedback loops, and application development considerations. MailChimp will help you understand the roles that infrastructure and management play in deliverability, and how to leverage your infrastructure to help your marketing team deliver engaging content. Most of the information in this guide is targeted at the technical and social requirements for setting up your delivery infrastructure. If all this stuff is in place, you have a much better chance of hitting the inbox.


How to Use Merge Tags

  • Price: Free
  • Date: 2013-11-11
  • Categories: Technology, Business, Education

Tips on how to include dynamic content in your email campaigns with merge tags for: Formatting custom list information, Social sharing, Video sharing, and Email translation. MailChimp provides all kinds of merge tags to dynamically add content to your email. You can include something as simple as a subscriber’s first name, or create an entire campaign using nothing but merge tags. This guide is a step-by-step tutorial for using MailChimp’s merge tags.


MailChimp for High-Volume Senders

  • Price: Free
  • Date: 2013-11-08
  • Categories: Technology, Business, Education

Tips and advice for MailChimp users sending two million emails a month or more. Topics include: Importing large lists, avoiding spam filters, testing, sending, and tracking campaigns, popular high-volume integrations. MailChimp was founded on small businesses with DIY ethics, but it's powerful enough to handle the world's largest corporations. Whether you're a current high-volume MailChimp sender, or you're interested in switching to MailChimp for your high-volume sending, this guide's for you.


How to Use Google Analytics With MailChimp

  • Price: Free
  • Date: 2013-11-08
  • Categories: Technology, Business, Education

Tips on using Google Analytics with MailChimp, including: Activating Google Analytics, Viewing Analytics360 reports in MailChimp, and Adding tracking to campaign archives. It's easy to find out if your email campaigns are affecting your website's traffic, or even generating revenue. MailChimp's Google Analytics integration gives you stats about that performance, and our Analytics360 plugin inserts that data right into your MailChimp reports. This guide walks you through your options.


Getting Started With MailChimp

  • Price: Free
  • Date: 2013-10-31
  • Categories: Business, Technology, Education

Step-by-step instructions on getting started with MailChimp. You’ll learn how to: Create your list Import your list, create your campaign, avoid spam filters, understand your MailChimp reports. Welcome to MailChimp. This handy guide will help you get your first email campaign off the ground. We’ll also offer tips on managing your list, viewing your reports and making sure your campaigns get into the right hands.


Understanding Reports

  • Price: Free
  • Date: 2013-10-31
  • Categories: Business, Technology, Creative

An overview of MailChimp's reporting features, including: Tracking opens and clicks, viewing reports, what the stats mean, subscriber activity reports, comparing campaigns, mobile reports. Now that you've imported your list, created a campaign and sent it to your subscribers, it's time to sit back, relax and watch your reports come in. This guide will help you understand MailChimp's reporting features and explain how to use them to improve your campaigns going forward.


MailChimp for Designers

  • Price: Free
  • Date: 2013-10-23
  • Categories: Technology, Business, Creative

A tour of MailChimp, specifically for designers and agencies. Topics include: Managing multiple accounts for clients, email template language, popular integrations, avoiding spam fIlters, understanding reports, collaborating with clients and colleagues. Maybe you’re a freelance web designer hired to create email templates. Maybe you work for an agency, and you’re setting up MailChimp accounts for clients, designing their templates, and teaching them how to use the application. Maybe you’re a consultant. In any case, you can use MailChimp to create beautiful templates for your clients and see to it that their email campaigns are successful.


MailChimp for Nonprofits

  • Price: Free
  • Date: 2013-10-23
  • Categories: Business, Technology, Creative

Lots of information on MailChimp and nonprofits. Topics include: Creating a list, creating groups, sending your first campaign, sharing your newsletter, reports and analytics integrations. This guide explains the basics of MailChimp and the ways we can help nonprofits. MailChimp makes it easy for nonprofits to grow their email list and stay connected with their members, staff, volunteers, and board. We'll explain how to use MailChimp's features, from our PayPal integration to social sharing options, and how they can benefit nonprofits.


MailChimp for Online Sellers

  • Price: Free
  • Date: 2013-10-23
  • Categories: Business, Technology, Creative

Everything online sellers need to know to use MailChimp, including: Building your list, creating beautiful newsletters, integrating with services like Shopify, Magento, and PayPal, e-commerce tips. We'll explain how online sellers can use MailChimp to market and grow their stores, better serve their customers, and improve their sales with tips and tricks. Our expansive e-commerce tracking tools are ideal for increasing ROI. And apps like Wavelength and our inspiration board will give you tons of new ideas to improve your newsletter's design and reach.


MailChimp Social

  • Price: Free
  • Date: 2013-10-23
  • Categories: Business, Technology, Creative

We'll show you MailChimp's social features and help you combine your email marketing with your social-media presence. Topics include: Social share buttons and merge tags, signup form for Facebook, auto-tweeting and auto-post to Facebook, tracking tweets and likes, video, Flickr, and Eventbrite integrations, SocialPro. Here at MailChimp, we use Twitter, Facebook, Flickr, Instagram, and our blog to engage our community and connect with people wherever they are. We obviously send email newsletters, too. We've found that using email and social networks together provides a greater benefit than just using one or the other, and we have lots of features that amplify the best qualities of each medium. This guide explains how MailChimp's social tools can help you communicate with your audience.


MailChimp for Musicians

  • Price: Free
  • Date: 2013-10-23
  • Categories: Business, Technology, Creative

An introduction to MailChimp's features for music. Topics include: signup forms, RSS-to-email campaigns, social share merge tag, sharing your music, finding your fans. MailChimp's email marketing tools make it fun and easy to send email newsletters, manage your mailing lists and track your performance. Have a new song or video to share? You can do it with MailChimp. Want your fans to share your updates with their own social networks? MailChimp makes it dead simple. Curious about where your most loyal supporters are located? Find out with just a couple clicks. In this guide, we'll cover all those features and more, and we'll show you how to use them effectively.


MailChimp for Bloggers

  • Price: Free
  • Date: 2013-10-23
  • Categories: Business, Technology, Creative

Information on growing your blog and building your audience with MailChimp, including: Building your mailing list Setting up an RSS-To-Email campaign, merge tags for bloggers, Social Sharing Blog publishing tools. What does email have to do with bloggers? Turns out, there are great opportunities for increased audience engagement when bloggers introduce email as an option for content delivery. The guide includes helpful tips, step-by-step tutorials, and more.


How to Create an Email Marketing Plan

  • Price: Free
  • Date: 2013-10-11
  • Categories: Business, Technology, Creative

You know you're supposed to do some "email marketing," but where to start? As complicated as it sounds, an email marketing plan isn't as hard to put together as you might think. In this guide, we'll cover four simple steps you can use to develop your plan, and point to real-life case studies of MailChimp users who are great at email.


How to Avoid Spam Filters

  • Price: Free
  • Date: 2013-10-11
  • Categories: Business, Technology, Creative

How spam filters work and how to avoid them. Tips include: Checking campaigns before sending, Preventing false abuse reports, Using a double opt-in method, Checking your reputation. Innocent email marketers who send permission-based emails to people who requested them get spam filtered all the time. Unfortunately, there's not a quick fix. The only way to avoid spam filters is to understand what spam is and how the filters work. This guide gives you the rundown.


Spam Lawsuits

  • Price: Free
  • Date: 2013-10-11
  • Categories: Business, Technology, Creative

An overview of spam regulations and what can happen if you don't follow them. We'll cover: The CAN-SPAM act of 2003, ISP rules, Location-specific spam laws, Notable spam lawsuits. Spam is serious business. If you send email marketing, you need to be aware of the rules, because breaking them can get expensive. In addition to CAN-SPAM's guidelines, specific ISPs and even different geographic locations have their own rules. This guide provides a brief overview of those rules, plus some examples of what's happened when companies have broken them.


SMS Spam Laws and Lawsuits

  • Price: Free
  • Date: 2013-10-11
  • Categories: Business, Technology, Creative

Information about spam laws and lawsuits related to SMS, including: The Telephone Consumer Protection Act, CAN-SPAM, Best practices, A few notable SMS lawsuits. Much like traditional email marketing, SMS messages come with a set of spam rules and regulations. Following them is important and breaking them can get expensive. This guide will give you an overview of the rules, some best practices to keep in mind, and a few examples of what's happened to companies that have SMS spammed.


Common Rookie Mistakes

  • Price: Free
  • Date: 2013-10-11
  • Categories: Business, Technology, Creative

Common email-marketing rookie mistakes, including: Not having permission, Confusing transactional emails with email marketing, Assuming people remember who you are, Writing like a used-car salesman, Ignoring campaign reports, Sending with a personal reply-to address. If you’re new to email marketing, you’re probably excited about sending out lots of emails to your customers. But if you’re in a rush, you might end up sending emails to people who have forgotten about you, or worse, didn’t give you permission in the first place. You might accidentally send the wrong kinds of emails or use language that offends your recipients. Even stuff like using an unprofessional reply-to address can get you in trouble for spamming. So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.


Email Security

  • Price: Free
  • Date: 2013-10-11
  • Categories: Business, Technology, Creative

Security 101 for email marketers, including: Why email is valuable How to protect your data What to do if you get hacked How an attack works We take security seriously at MailChimp—and as an email marketer, you should too. While we have lots of security measures in place to keep your data safe, you’ve got some responsibilities of your own. This guide explains why evil hackers might want your data, how you can best protect yourself from their attacks, and what to do if you get compromised.